In this edge of digitalization, having a website has been really important for businesses irrespective of their types, niche, size and category. The latest technological advancement has also influenced consumer behaviours a lot. Now your potential customers mainly hang around online. So, businesses without a website miss the opportunity to target web surfers (that are also the potential customers).
Having a website will help businesses to build an influential online presence. But in the next stage, they have to opt for search engine optimization (SEO) to boost their reach. Previously SEO was an easy job. But in this competitive marketplace, it has been really difficult to obtain top SERP ranking through organic SEO services such as link building, guest posting, submitting RSS feed, directory listing. Now, if you want to optimize your website at an advanced level then you have to focus on technical SEO.
There are many companies that offer affordable web design services in India, as well as in the other countries in the world. You can hire one of them but before that ensure that they will follow the below tips when designing your website. It will help you to boost the SEO performance of your website.
- Do Not Use Too Much of JS and CSS when Designing Your Site
Using too much of JavaScript and CSS files have become a trend in web designing. It helps designers to improve the aesthetics of the site. However, designers also have to understand that it becomes difficult for search engine crawlers to go through CSS and JS files. Due to this reason, if you end up using too much of CSS and JavaScript in your webpage then you will probably face complications with indexing. This is why it is always suggested to use CSS and JS moderately in your website.
- Ensure That All of You Web Pages Contain Header Tags
Whenever it comes to web designing, designers mainly focus on the aesthetics of the website. However, most of them ignore the functionality of the site. Professional web designers often ignore the essential SEO elements when designing the mock-up of the website. Many designers forget to optimize the header tag of their website. As a result, it becomes really difficult for the search engine as well as the readers to understand the relevancy of the page (or the post). So, it is always suggested to ensure that all the web pages of your website contain header tags.
- Ensure That the Website Loads Faster
You can hire the company that offers the best SEO services in India, as well as in the other countries in the world. But before hiring one of them you have to ensure that your website loads faster. With a slow loading website, you won’t be able to achieve higher SERP results because Google penalizes those sites that are slow to load. By applying a simple trick your designer can boost the load speed of your site. Just ask him to use low sized graphics when designing your website. It will directly boost the load speed of you website.
By following the tips mentioned above, hope it will be easier for you to improve the on-page performance of your website.
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