Search engine optimization (SEO) could be loosely defined as a process of enhancing online presence of a website so that it could appear on the foremost pages of Google, Yahoo, Bing, etc. Modern-day business owners are recommended to invest in this particular digital marketing strategy immediately because it can maximize brand exposure by driving huge amounts of traffic beyond geographical boundaries, enhance rates of conversion, and escalate the profit levels largely.
Now while it might seem viable to seek assistance from a third party because carrying out SEO is an exceptionally challenging task, some entrepreneurs prefer doing it on their own. If you also belong to the group latter, please do keep a distance from certain tactics such as keyword stuffing, hidden texts, article spinning, cloaking, link switch and bait, as well as gateway pages, all of which can have adverse impacts. For details, please buy some time and check out the below-mentioned pointers.
- Keyword Stuffing
According to the top-notch experts working in a well-known search engine marketing company of India, incorporating keywords relevant to the niche in blogs, articles, press releases, infographics, and other types of content is obviously necessary but stuffing them unnaturally in almost every sentence can frustrate the readers. Using a particular phrase too many times can hamper credibility and compel the search engines to penalize a site.
- Hidden Texts
Hidden or invisible texts can be viewed by the search engines but not by the consumers. Business owners often rely upon this technique for integrating additional terms and boosting a particular webpage’s ranking. Setting zero font size, writing on a white background using white text color, relying upon CSS to let texts emerge off-screen, and attaching links to one character are all instances of hidden text.
- Article Spinning
Reputed providers offering affordable SEO services have repeatedly emphasized upon the significance of fabricating and publishing engaging content. However, they have warned entrepreneurs to never use article spinning, a process in which one write-up is rewritten in several ways. The new pieces are generally copies, which do not really provide any kind of new information.
- Cloaking
Many SEO consultants utilize cloaking for showing a set of content rich in keywords to the search engines and another entirely different and more comprehensible set to the readers. This particular procedure is against the guidelines that clearly ask business owners to create write-ups for human beings and not for the search engines out there.
- Link Switch and Bait
Providers of quality and affordable web development services in India have said that after attracting plenty of inbound links to a page, certain black hat SEO professionals replace all the content present with advertisements promoting an organization’s product or service. This tactic should be avoided because it can break the belief of supporters.
- Gateway Pages
Gateway or doorway pages have poor content full of keywords to trick the search engines. If detected that a business owner is not offering any value to consumer but just trying to earn ranks, his or her website would be blocked for a prolonged period.
Avoiding the six SEO tactics specified above and not implementing them at any cost can most surely allow an organization to attain unimaginable heights of prosperity.
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